Joomie is a mobile app for Jewish college students that helps them find the perfect Jewish roommate.
I got recommended to Oren, a friend of one of my clients, to help lead the design for Joomie. When I started, Oren had developed most of the app with placeholder design and art assets, so we already had an idea of how the app functioned. It was my responsibility to turn Joomie into a brand; with a consistent look, language, and feel. I chose a simple color palette, consisting primarily of blues and white to reflect the Israeli flag. After this, I designed a logo that defined the premise of the app, and then started updating the existing screen designs to match the new look. The mobile app and Joomie brand is young, fun, and bright – just like the students who will be using it.
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